I'm an experienced e-commerce marketer, turned software engineer based in London, UK.
I believe in beautiful, clean and intuitive design supported by uncomplicated, performant code.
Throughout my working life, I've been fortunate to work with some amazing teams.
At SourceWhale (recruitment saas startup), I built AI-driven recruitment tools (website & chrome extension) using JavaScript, Svelte, and Python.
I learnt a ton around AWS and full stack development in my time here.
Before that, I worked with Cosmetic College (beauty saas startup), creating a custom CMS and booking system.
We built React dashboards that connected to a Heroku backend.
Recently I launched OOWEE - a iOS Swift mobile app born out of my love for Muay Thai.
It's a guided workout app that calls out combinations and provides vocal cues to push you during shadow boxing and bag work.
I find it incredibly satisfying building things I'm passionate about and that people love.
My background in marketing has proven invaluable throughout my career.
It's allowed me to work on many different freelance projects, including Relic and Poply.
My work at Cornerstone (e-commerce startup) involved creating hundreds of landing pages like this one, pushing me to explore how subtle design choices would impact user conversion.
At Cornerstone, I headed digital marketing for the business, growing the user base to over 250,000 members in the UK.
Pages that I personally designed and built have received well over 5 million page visits.
This experience taught me the invaluable importance of data-driven decision making.
I've carried these lessons into my development work - whether it's A/B testing, SEO, email marketing campaigns or debugging complex technical issues, I always begin with data.
I'm constantly learning and expanding my technical abilities.
Starting with JavaScript, HTML, and CSS, I've continuously evolved my skills to include Python, Svelte, React, React Native, and iOS Swift.
I firmly believe in learning by doing.
Every project teaches me something new about development and design.
What excites me most is challenge and growth.
I'm looking for opportunities to collaborate and thrive with passionate teams.
Check out my 50 second introduction video here.
You can reach me on disu.personal@gmail.com
Thanks,
Di ❤️